HealthTrust Europe Staff Exceed Annual Charity Target for Alzheimer’s Society by Thousands

Employees at HealthTrust Europe have raised an impressive £7,375 for 2020 annual chosen charity Alzheimer’s Society – exceeding the £5,000 target set out at the start of last year.

Due to the COVID-19 pandemic, employees were unable to fundraise using traditional methods such as dress down office days or taking part in half marathons. Instead, they devised a variety of creative but safe activities to raise money whilst working from home.

Activities that were undertaken throughout 2020 included virtual bingo, quizzes, Christmas raffles and ‘Challenge Thursdays’, which entailed staff members being nominated to complete viral Tik Tok challenges which were recorded and shared internally for all colleagues to enjoy.

In the absence of the fun runs and obstacle courses that staff would normally sign up for, the team designed their version of “Jog on Dementia” in August. Colleagues formed small teams and set weekly running targets, encouraging healthy competition. Participants ran a whopping 1,167 miles and raised almost £900, with the winning team running an impressive 300 miles!

Ian Hadridge, HealthTrust Europe’s Vice President, also “Braved the Shave”, agreeing to shave off his hair during the company’s Halloween celebrations. This was live streamed to colleagues and raised more than £700.

Dale Robinson, HealthTrust Europe’s Chief Operating Officer, said:

“I am blown away by the dedication of our staff members this year. The amount of money that has been raised for this incredible charity, despite the challenging circumstances that everyone has faced during this pandemic, shows the astounding kindness of our colleagues and their family and friends in support of this important cause.”

“At HealthTrust Europe we always say that we are committed to the care and improvement of human life. Everyone’s efforts to raise money for Alzheimer’s Society demonstrates just how committed we all are to fulfilling this ambition, and we are thrilled to have exceeded our target amount.”

Ryan Stanley, Community Fundraiser at Alzheimer’s Society, said:

“We are extremely grateful to HealthTrust Europe for their amazing fundraising efforts over what has been a very challenging 12 months. They have truly embraced the virtual fundraising environment we have found ourselves in and we are very impressed with their innovative fundraising ideas such as the weekly TikTok challenges.”

“The funds they have raised will enable us in our fight against Dementia, from our telephone services such as Dementia Connect and our volunteer-led Companion Calls, our ongoing research projects and our continuing work campaigning with local and national government for policy change, we will make sure nobody has to face dementia alone.”

The virtual charity cheque handover for Alzheimer’s Society took place on Wednesday 27th January, when Dale Robinson presented the cheque totalling £7,375 to Ryan Stanley, a community fundraiser from Alzheimer’s Society. Staff now look forward to continuing innovative fundraising for their new 2021 chosen charity, which will be announced shortly.