HealthTrust Europe selects Alzheimer’s Society as its 2020 charity

HealthTrust Europe is delighted to announce Alzheimer’s Society, the UK’s leading dementia charity, as its 2020 chosen charity. Each year, a UK-based charity is selected and supported, as part of the company’s commitment to the care and improvement of human life. Employees then take part in fundraising activities in order to raise as much money as possible for the chosen charity. Last year, HealthTrust Europe raised an incredible £10,170 for Birmingham Mind, the UK’s leading mental health charity.

Currently an estimated 850,000 people live with Dementia in the UK – a figure set to rise to 1.6 million by 2040. In 2020 alone, more than 200,000 will develop the disease, roughly 1 every 3 minutes.

Dementia treatment can include round-the-clock care which can be incredibly expensive. The burden of paying for care too often falls on the sufferer and their families. Due to the significant costs of social care, family members often must act as unpaid carers. Unpaid carers who support someone with dementia saves the UK economy £13.9 million a year, indicating the level of crisis the UK faces in dementia care.
Despite there being no cure for the disease, dementia research is desperately underfunded: just £90 is spent per person living with the disease each year. Alzheimer’s Society is working hard to change this and has committed to spending at least £150 million over the next decade on dementia research.

Dale Robinson, HealthTrust Europe’s Chief Operating Officer, said:

“HealthTrust Europe has unanimously selected Alzheimer’s Society as our 2020 charity. Alzheimer’s Society does incredible work for a cause that is so close to all our hearts, and their continued commitment to changing people’s lives is an inspiration to us all.
HealthTrust Europe is, and continues to be committed to the care and improvement of human life. We hope that our fundraising efforts will help us work towards our mission whilst supporting the profound work of Alzheimer’s Society.
Our employees are excited to see how much we can raise for such a fantastic charity and cause. We hope that our fundraising can make a real difference to people’s lives.”

HealthTrust Europe will be organising and taking part in fundraising activities throughout the year, and the final amount raised will be announced in early 2021.